Chapter 24: Principle of Design

Chapter 24
Principles of Design
Balance depends on weight and placement,
3 Types of Balance
            - Symmetrical - Asymmetrical - Radial

Symmetrical
- Consists of identical elements arranged equally about a common axis.

Asymmetrical Balance
- Equalize the visual or optical weights of non similar elements.
-generally considered informal and dynamic.

Radial Balance
- Type of symmetrical balance in witch elements are arranged uniformly about a central plan.

Aspects of Design
- Harmony
-Rhythm

Emphasis can be achieved.
- Location
-Size, color, shape or texture.

Contrast
NOTE- Black does not exist without white

Fibonacci Series-
Sequence of numbers beginning with 0 and 1
- Each number in the series is the sum of the previous two.
-when any number is divided by the previous term, the quotient is in the golden ratio.


Modular System
- Developed by Le Corbusier
-Use the human body as a starting point.

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