Chapter 22: Developing Design Concepts

Theory
-          Design Theory is the first thing to beginning to design.
-          A Design Theory is NOT a style
Historic Precedent
-          Use Designs and examples of the past to form your current design.

Environmental Design research
-          Focus on theories between humans and their environment.
-          Rationalize design based on research

Evidence Based Design (EBD)
-          Basing design decisions on credible research.
-          Example – patient in hospitals recover faster and have less stress when around nature.

Function Needs
-          Simple, Rational solutions to design problems.
-          Developed and nurtured in the Bauhaus school of design.
o        Walter Gropius
-          Modernism used newly emerging techniques to create function
-          No unnecessary decoration.
-          Functionalist approach stated by Le Corbusier “A house is a machine for living”

Gestalt Psychology
-          How the human perceives things.
-          In general the human brain groups things and fill in the structure to create an overall picture.
-          Gestalt psychology also explores how humans change their opinion on a color if the background color changes.

Coe Inconsistencies
-          Example restaurant and cleaning smells- smell makes you not want to eat.

Maslow’s Hierarchy of Needs
-          Abraham Maslow
-          Humans have a variety of needs.
-          Maslow summed up in two groups with a hierarchy.
-          Group 1: Deficiency Needs
o        Food
o        Safety
o        Love
o        Self-esteem.
-          Group 2: Growth Needs
o        Self actualization
o        Cognitive need to know
o        Aesthetic need for order and beauty.

Territoriality
-          People need to claim the spaced they occupy and things they own.

Proxemics
-          Edward T. Hall created it
-          Personal space between strangers and people we know vary.
-          What makes us feel comfortable.
-          Closest of  all distances is intimate distance
o        Physical contact – 6”

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